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So, You Want to be a Professional Dog Trainer

You are interested in becoming a professional dog trainer and instructor. But where to begin? What is REALLY involved? Get the behind-the-scenes look in this seminar!

Dianna L. Santos

Dianna L. Santos



Dog training is a booming industry and for good reason! More and more people are bringing dogs into their lives and need help making it all work. Not only that, but there is also a seemingly never-ending supplies of activities dog owners can partake in with their pups. From training tricks for titles, to the menagerie of dog sports to even taking dog-centric vacations or attending dog camps, people need their dogs to be well-trained more than ever!

Being a professional dog trainer and instructor requires far more than simply loving dogs. You really need to be able to connect with the owner. What are their needs? How can you best address them? Is there a way you can help them, and their dog be more in-sync and better understand one another? How can you avoid projecting your goals onto this team while still allowing them to flourish? When is it best to refer a potential client out to someone else?

Then there is business-side to this. Will this be something part-time or will it be your primary form of income? What are some realistic expectations you should set for yourself? What common pitfalls can you avoid, particularly as it relates to burnout, empathy exhaustion and overextending yourself?

How can you maintain your love for dogs while still trying to make a career of working with dogs and their owners? What are some of the options available to you as you carve out this new career path? How can you further develop your skills and understanding?

We will discuss this and so much more in this seminar.


We have applied for CEU approval through KPA and CPDT. Stay tuned!


This seminar is designed to be a resource to give you a real look at what is involved with being a professional dog trainer and instructor. While especially helpful for those considering taking the leap, the topics covered will also help those experienced professionals who may be suffering from burnout, empathy fatigue or are simply looking for a way to improve their processes.

Here is a small sampling of some of the topics that will be covered: 

Realities of being a dog trainer

  • Dream v. reality

  • Avoiding burnout and empathy fatigue

  • Profession v. hobby

Trainer, Instructor or Both

  • What do you need to do?

  • What do you need to know?

  • Private instruction

  • Semi-private lessons

  • Group training classes

Training center considerations

  • Contractor or business-owner

  • Relationship with the human and canine clients

  • Intake processes

  • Encouraged learning paths

Overlooked details

  • Safety

  • Liability

  • Economics

  • Reputable marketing

  • Critical people skills

Helping both ends of the leash

  • Ensuring proper progress

  • When things go wrong

  • Importance of humility

  • Importance of realism and pragmatism

  • Knowing when to reach out for help


Are you an aspiring dog trainer or instructor? See what is really involved with career path and learn how you may set yourself up for success while avoid common pitfalls.

Are you an experienced dog trainer or instructor? Learn ways you can reassess your processes, figure out what can be shored up or adjusted to ensure you are best addressing your client's needs while still loving what you do!

Being a Dog Trainer

Online Scent Work Seminar


Silver Enrollment


This seminar includes:

  • Narrated presentation.

  • Video examples.

  • Help handouts.

  • Access at any time. 

    • Continual access.

    • No deadlines.

    • No cut-off dates.​

  • Occasional 1.5 Q&A sessions.​

    • Ask speaker questions,​

    • Added to replay page.

Dianna L. Santos


Dianna L. Santos


Former AKC Scent Work Judge
Former USCSS Judge and CSD
AKC CGC Evaluator
C.L.A.S.S. Evaluator and Instructor
President, Online Dog Training University, Inc.
President, Cyber Scent Work, Inc.



Pet Dog U is fortunate to have Dianna grant us license to feature her courses, seminars and webinars on our online dog training platform. All of the content in this course is created by, owned by, and the rights to the content, are reserved to Dianna L. Santos.

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